The next generation of stamps from the Guild were the $2 Civics issued in the Year of the Happy Goose. They feature Morporkia in her riding a pair of Hippos (called Keith and Roderick apparently) rising from the mudflats of the River Ankh. As such it bears a striking similarity with the King George V high value Seahorses issued in 1913.

This sheet represents the first time that a DW stamp sheet has been used overtly for advertising purposes, with seven plus one well known businesses sponsoring an advert in the sheet selvedge. Whether these can be called stamp labels or just selvedge decoration is a moot point. They are not perforated on all four sides and are part of the sheet margins - not included within the stamps area of the sheet, therefore sheet decoration. Against this is it is highly likely that when the stamps were sold the margins were left attached to the top and bottom row stamps, and the stamps used with the advert still attached. There is a sheet sport with one hippo (Keith I believe) missing one of his tusks.

Released at the same time, but only available in LBEs, was a blue version of this stamp with the Guild arms replaced by the bust of Vetinari. To me it looks odd with HV looking away from the design.

And then there are two special, cover only, variations. From the Green Cabbage Trading scheme offers was a pack promoting S. Jackson, Fishmonger (of Jingo opening chapter fame), with a special advert included stamp, a prepaid return envelope, an advertising flyer, an order form for your deliveries, and even four trading stamps (even with an inverted & sport) - part of a customer loyalty promotion.

The other cover was a limited edition pack for the Boffo Novelty Joke shop. Again a stamp and advert combination was used in combination with a pre-paid addressed envelope. The earliest purchasers got the full pack which, naturally, included a Boffo Fart Cushion!

There is one more item that deserves to be mentioned here. A convention visitor reported a surreptitious find on the floor - A grey $4 Civic. It transpired that a certain person from 41 had taken an example or two of an abandoned prototype stamp there and accidentally dropped one. Unable to demand it back, there is one observant collector with an almost unique stamp in their collection. I must mock up how I see how this looked and post the digital image up here one day.